{"id":8299,"date":"2025-06-02T11:19:33","date_gmt":"2025-06-02T09:19:33","guid":{"rendered":"https:\/\/auto.bme.hu\/?p=8299"},"modified":"2025-06-05T11:23:47","modified_gmt":"2025-06-05T09:23:47","slug":"full-house-and-new-horizons-professor-michael-cusumanos-lecture-at-bme-marks-beginning-of-strategic-collaboration","status":"publish","type":"post","link":"https:\/\/auto.bme.hu\/en\/blog\/full-house-and-new-horizons-professor-michael-cusumanos-lecture-at-bme-marks-beginning-of-strategic-collaboration\/","title":{"rendered":"Full House and New Horizons: Professor Michael Cusumano\u2019s Lecture at BME Marks Beginning of Strategic Collaboration"},"content":{"rendered":"<p data-start=\"244\" data-end=\"668\">An exceptional level of interest surrounded the public lecture by Professor Michael A. Cusumano from the MIT Sloan School of Management, held on May 29 at the Budapest University of Technology and Economics (BME). Focused on <em data-start=\"469\" data-end=\"515\">Generative AI as a New Applications Platform<\/em>, the event attracted <strong data-start=\"537\" data-end=\"564\">nearly 500 participants<\/strong>, completely filling the Simonyi Auditorium in Building Q with students, researchers, and professionals.<\/p>\n<p data-start=\"670\" data-end=\"1122\">The <strong data-start=\"674\" data-end=\"699\">world-renowned expert<\/strong> in platform strategy, business models, and technological innovation visited BME at the <strong data-start=\"787\" data-end=\"830\">personal invitation of Zsolt Szalay, Ph.D<\/strong>, Head of the Department of Automotive Technologies. His talk offered cutting-edge insights into developments around ChatGPT, DeepSeek, Nvidia, and other groundbreaking technologies. Following the presentation, the audience had the opportunity to ask questions directly to Professor Cusumano.<\/p>\n<p data-start=\"1124\" data-end=\"1678\">The event not only brought a world-class academic to BME, but also <strong data-start=\"1191\" data-end=\"1244\">marked the beginning of a long-term collaboration<\/strong> between the university and Professor Cusumano. At the invitation of <strong data-start=\"1313\" data-end=\"1337\">Rector Charaf Hassan<\/strong>, Cusumano is the <strong data-start=\"1355\" data-end=\"1461\">first globally recognized academic to join BME\u2019s newly forming International Scientific Advisory Board<\/strong>. The Board \u2013 set to be officially established later this year \u2013 will provide strategic guidance on BME\u2019s scientific and research directions, with a strong emphasis on international academic excellence and innovation.<\/p>\n<p data-start=\"1680\" data-end=\"1980\">Before the lecture, Professor Cusumano met with BME\u2019s Rector and Vice-Rectors, and the following day he engaged in professional discussions with members of the REAP Hungary team. His visit not only offered scientific value but also <strong data-start=\"1912\" data-end=\"1979\">strengthened BME\u2019s global partnerships and innovation ecosystem<\/strong>.<\/p>\n<p data-start=\"1680\" data-end=\"1980\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano2--1030x769.jpg\" alt=\"\" width=\"1030\" height=\"769\" class=\"alignnone wp-image-8303 size-large\" srcset=\"https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano2--1030x769.jpg 1030w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano2--300x224.jpg 300w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano2--768x574.jpg 768w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano2--1536x1147.jpg 1536w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano2-.jpg 1920w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/Cusumano3.jpg\" alt=\"\" width=\"978\" height=\"723\" class=\"alignnone size-full wp-image-8305\" srcset=\"https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano3.jpg 978w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano3-300x222.jpg 300w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano3-768x568.jpg 768w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/06\/Cusumano4.jpg\" alt=\"\" width=\"933\" height=\"701\" class=\"alignnone size-full wp-image-8307\" srcset=\"https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano4.jpg 933w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano4-300x225.jpg 300w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano4-768x577.jpg 768w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano5-1030x773.jpg\" alt=\"\" width=\"1030\" height=\"773\" class=\"alignnone wp-image-8309 size-large\" srcset=\"https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano5-1030x773.jpg 1030w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano5-300x225.jpg 300w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano5-768x576.jpg 768w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano5-1536x1152.jpg 1536w, https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano5.jpg 1920w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An exceptional level of interest surrounded the public lecture by Professor Michael A. Cusumano from the MIT Sloan School of Management, held on May 29 at the Budapest University of Technology and Economics (BME). Focused on Generative AI as a New Applications Platform, the event attracted nearly 500 participants, completely filling the Simonyi Auditorium in [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Full House and New Horizons: Professor Michael Cusumano\u2019s Lecture at BME Marks Beginning of Strategic Collaboration - BME G\u00e9pj\u00e1rm\u0171technol\u00f3gia Tansz\u00e9k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/auto.bme.hu\/en\/blog\/full-house-and-new-horizons-professor-michael-cusumanos-lecture-at-bme-marks-beginning-of-strategic-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full House and New Horizons: Professor Michael Cusumano\u2019s Lecture at BME Marks Beginning of Strategic Collaboration - BME G\u00e9pj\u00e1rm\u0171technol\u00f3gia Tansz\u00e9k\" \/>\n<meta property=\"og:description\" content=\"An exceptional level of interest surrounded the public lecture by Professor Michael A. Cusumano from the MIT Sloan School of Management, held on May 29 at the Budapest University of Technology and Economics (BME). Focused on Generative AI as a New Applications Platform, the event attracted nearly 500 participants, completely filling the Simonyi Auditorium in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/auto.bme.hu\/en\/blog\/full-house-and-new-horizons-professor-michael-cusumanos-lecture-at-bme-marks-beginning-of-strategic-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"BME G\u00e9pj\u00e1rm\u0171technol\u00f3gia Tansz\u00e9k\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T09:19:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T09:23:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/auto.bme.hu\/wp-content\/uploads\/2025\/06\/Cusumano1-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bogn\u00e1r Bertalan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bogn\u00e1r Bertalan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/auto.bme.hu\/en\/blog\/full-house-and-new-horizons-professor-michael-cusumanos-lecture-at-bme-marks-beginning-of-strategic-collaboration\/\",\"url\":\"https:\/\/auto.bme.hu\/en\/blog\/full-house-and-new-horizons-professor-michael-cusumanos-lecture-at-bme-marks-beginning-of-strategic-collaboration\/\",\"name\":\"Full House and New Horizons: Professor Michael Cusumano\u2019s Lecture at BME Marks Beginning of Strategic Collaboration - 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